Our Story


Taylor's 32 is a shiny and new dental healthcare company. Our mission is pretty simple: to create high quality and effective products, made from natural ingredients, and that are free from harsh and unnecessary laboratory made chemicals. Breaking away from the clinical nature of the mainstream, we've made sure our products add a bit of zing to your routine, too.

We believe everyone deserves more - after all, we do all brush our teeth twice a day.


WHY ARE WE DIFFERENT?

WHITER THAN WHITE

We think it's quite refreshing that from our values to our products, we believe in being positive, honest, and we care about naturally healthy teeth & gums.

CLEAN TOOTHCARE

Our formulations are free from SLS; artificial flavours, sweeteners, colourants and abrasives; petrochemicals; and parabens. And are full of the good stuff.

A BREATH OF FRESH AIR

Our personality and the (very) occasional witty line help us balance the seriousness of our products, and allows us to be indulgently different from the clinical and sterile nature of the mainstream.

WHAT'S WITH THE 32?

As adult Homo sapiens we are all given 32 teeth. We've worked hard to create formulations that look after your whole mouth: wide and extra toothy grins are what we’re all about.


WHAT'S WITH THE TAYLOR'S?

Growing up in a family of dentists, there was always a never-ending supply of toothpaste at home. Yet the basic choice was always the same: chemical based mass-market products, or healthier but less effective natural ones.

Nothing out there hit the spot, so we decided to create our own. Teaming up with specialist manufacturers and dental professionals (family members included), as well as hundreds of lovely flavour testing volunteers, the road to Taylor's 32 began.

We now have a great range of whitening toothpastes in three vibrant and refreshing flavours, as well as a Moso Bamboo toothbrush on the way. Over the coming years, we hope to develop a family of products that you will all love. With plenty of ideas in the pipeline, watch this space!

(This is founder Will brushing his teeth in a very professional looking lab coat)